Made on Adobe Audition. The soundscape is comprised of various sound files. Some sound effects play continuously, while others play occasionally. I modified the occasional sound effects by extending the audio blend. This allows audio elements to gradually amplify to full volume. This allows for better realism; sounds that begin and finish playing abruptly sound quite unrealistic.
FOLEY SOUNDS
Definitions of Different Foley Sounds
Diegetic - Sounds that originate from sources in the actual film setting.
Non-Diegetic - Sounds that originate from sources in the real world.
Voice over - The voice of an individual who is not visually seen on screen.
Soundtrack - Sounds recorded and synchronized with the visual occurrences on screen.
Dialogue - A conversation between two individuals.
RADIO ADVERT
Target Audience
I imagine them to be those in their youth or in their early adult years (15-20 years).
Aim
I aim to seduce the youth and adults into purchasing the advertised product.
The
advertisement informs viewers of what to do if they are ever on
suspicion of a potential terrorist.
What is the main message of the advert?
If one is suspicious of a person or persons who may be intending to terrorize, they
should not dismiss it, but rather, take immediate action to avert a potential
act of terrorism by calling the police.
What different types of audio clips (Sound
effects, music, etc) have been used and
why?
At the beginning of the advertisement,
intense music begins playing. This is to alert the audience and attract their
attention.
Additional sound effects were used to build
up suspense. Such sounds include a
phone ringing, a police raid, an oncoming steam train, gunfire, and men
exclaiming in Urdu (implying that the terrorists are Southern Asians).
Are different voices used in the ad and why?
Several voices are used to indicate that
more than one people are involved. This is to perhaps suggest the seriousness
of the situation.
In which location/s or situation/s is the
advert set and why?
It is set in the United Kingdom. The exact
location in the United Kingdom is not known.
The situation is with regards to preventing
a terrorist attack. A group of Southern Asian terrorists have nearly a tonne
of fertilizer at their disposal, which they plan on using to build a
fertilizer bomb. This is reported to the police. Police units are dispatched
to the location and successfully manage to intervene and avert the crisis.
It exposes the significance of a minor
suspicion of a potential terrorist. If that person never reported to the police,
the collateral damage would have likely been catastrophic.
Who do you think the target audience is
for this advertisement?
I don’t believe the advertisement to be for
a specific audience; it applies to practically everyone.
Why would it appeal to the audience?
It brings the audience into a state of
suspense and awareness of the ever-present threat of a terrorist attack.
What do you think about the advertisement?
It is intriguing and informative because of
how the advertisement expresses the urgency of halting a terrorism plan. It
uses music and various sound effects that evoke feelings of tension and
desperation.
AUDIO RECORDING TEST
Uploading the audio file onto YouTube:
NARRATIVE RECORDING
Quoted Narration (Draft #4):
"Trekking and hiking have never been easier. STING shoes are specially designed to overcome anything nature throws at you. Steep inclines? No problem! Muddy patches? STING shoes say no to mud! Interested? What are you waiting for? Buy now for just £45.00!"
Evaluation
The advertisement informs viewers of the groundbreaking footwear technology. The price included is £45.00. A fairly low price is set in an attempt to attract the targeted audience. The quality of the sound was clear and no background noises were captured. The dialogue is clear and fluent. No soundtracks or sound effects were added. I believed additional sounds were not needed. The recording duration is roughly six seconds and doesn't require any additional sounds. The narration is a voiceover of an American male voice. An audio recorder was used for the recording of the audio. The recording took place in a room with insulant material on the walls to diminish the decibel amount of any outside sounds. A USB was used to store and transfer the audio recordings to a computer. The audio files were then imported from the USB hard drive into an audio modifying software called Adobe Premier Pro where any unwanted sounds in the recording were removed. A motionless image was used for the thumbnail. It was then uploaded onto YouTube. Much of the development progressed well. However, uploading the recording onto YouTube was a struggle. I watched a tutorial explaining the uploading process. After watching, I managed to successfully upload the recording onto YouTube. I now know how to upload material onto YouTube because of this experience. The audio was modified successfully to my liking. My acquaintance with Premier Pro allowed me to modify the recordings without struggle. I need to learn how to operate the audio recorder without expert assistance. I might take time out to familiarize myself with the recorder. I was not influenced by other adverts. No experimentation was done to the recordings.
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